What is one primary way to prevent crowd-related incidents?

Effective communication and signage play a crucial role in preventing crowd-related incidents. When clear messages are communicated to the crowd, individuals are more likely to understand expectations, rules, and emergency procedures. Effective signage can guide attendees to exits, restrooms, and other essential areas, reducing confusion and helping to maintain order. Additionally, utilizing clear language and visuals can help prevent misunderstandings that may lead to panic or disorder.

While the other options could contribute to crowd management, they do not address the fundamental need for clear communication. For instance, using loudspeakers may not be effective in a noisy environment, and providing free merchandise may inadvertently create crowd rushes or competition among attendees. Limiting crowd access might help manage numbers but does not facilitate the kind of proactive communication needed to ensure safety and awareness among crowd members. Therefore, prioritizing effective communication and signage is essential for enhancing safety and preventing potential incidents in crowded settings.